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Key takeaways from the Proptech Christmas Breakfast

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Sonja Horn (Entra) emphasized the improving economy and the critical need for profitability in property development:

💡 Interest rate cuts point to strong opportunities for the property industry in 2025.

💡 "Increased capital requirements make profitability a must for developers. Development projects cannot start if profitability is not focused on by property developers."

💡 "The Norwegian economy is doing well and everyone is ready to focus on increasing development in 2025."

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‍Christian Ringnes (Eiendomsspar) highlighted the strong financial recovery of the property industry and the importance of remaining competitive in AI:

💡"The financial state of the property industry is looking strong again."

💡 Hospitality benefits from increased travel, and retail gains from online stores seeking physical presence.

💡 Capital for AI is rising, with competition intensifying globally.

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‍Trond Riiber Knudsen (TRK Group AS) commented on why Norwegian tech succeeds internationally and on his trust in the proptech sector:

💡 "Norwegian startups excel at digitising the core basics of daily work, enabling international relevance and success for companies like Findable."

💡 "We again see an uptick in the success of proptech, especially showcased by product-led growth in companies like laiout and Perlo."

💡Ending on a confident and positive note for AI in Norwegian proptech being of high quality, “In terms of AI competitiveness, I am not worried about Proptech”.

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‍Daniel Butenschøn (Proptech Norway) reflected on the good news for the proptech sector and touched on the 2024 rollercoaster:

💡"Before the improvement we now see in the market, 2024 was a tough year on proptech companies, and we saw a number forced to close their doors."

💡Norwegian AI continues to show promise with companies like laiout, who quickly moved to international customers and are now active in 34 countries, and Findable, which raised €9.2M abroad.

💡 "The timing is good for fundraising in 2025, especially with strategies focusing on profitability."

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‍Fredrik Wisløff (Findable) explored AI’s potential in the property sector:

💡 "The biggest AI challenge is collecting quality data, and it’s crucial to have a way of doing so."

💡 "Work efficiency, profitability, and risk are globally the main focus areas for the property industry."

💡In comparison to other industries that have seen a red ocean of AI implementation, AI still has a lot of space to grow in property.

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Finally, we congratulated Mette Bjerke (Møller Eiendom) on her induction into the Proptech Hall of Fame for outstanding contributions to the industry.-

📌 Opening with the sølvguttene choir was a fitting start to the breakfast, especially given the regained positive momentum for proptech.2025 is shaping up to be a powerful year!-‍